Monday, July 23, 2012

Park Point Residences

Business hubs across the globe are no longer solely identified by office buildings and commercial zones, as they are now rising as city centers that also thrive with clusters of leisure and residential developments.

This urban ideal is being mirrored by Ayala Land Inc. (ALI), as evidenced by the regional prominence of two of the most iconic business centers—Makati and Bonifacio Global City. These districts, where ALI aggressively pours its efforts, banner thoughtfully laid-out business, commercial, leisure and residential developments, coupled with open spaces and lush parks. Such endeavors arguably heighten their cityscape just like the vibrant environs of world-renowned cities like Hong Kong, Singapore, New York and London.

Taking cue from the result of the abovementioned business cores in Metro Manila, as well as the progressive landscapes of internationally recognized city centers, the company continues to expand its footprint and expertise in bringing large-scale, mixed-use integrated hubs across the country. To date, Cebu is currently under ALI and Cebu Holdings Inc. (CHI) major redevelopment project that involves the twinning of its existing business squares—Cebu I.T. Park and Cebu Business Park.


Solidifying the character of the city as a burgeoning global hub, ALI and CHI called the address as Cebu Park District (CPD)—a 74-hectare development that is home to leading business and commercial conglomerates in Cebu. Showcasing the synergy of its two major business parks, CPD creates a destination that allows urbanites to enjoy a space that flourishes and espouses both convenience and recreation.

Globally-designed Enclave

Nevertheless, the fusion of both parks is just one of the facets that define ALI’s venture in Cebu. For the last 2-3 years, ALI, together with CHI, invested P10.5 billion in developing and revitalizing Cebu Park District’s overall masterplan. The result is practically noticeable in its landscape that continues to thrive in terms of business, commercial, leisure and residential aspects.

But with the aim to further bolster and reinforce the lifestyle possibilities that are already present in the city, both companies will again allocate P7.5 billion over the next 12 months, where in one of the main highlights of this undertaking will be most evident in the expansion of Cebu Business Park’s lifestyle centerpiece—Ayala Center Cebu.

“This distinctive lifestyle destination is regionally recognized for housing different premier shopping and dining options to serve the gustatory desires of both locals and tourists. Given its function, it basically completes and balances the urban experience in Cebu’s urban hub,” shares Antonino Aquino, President of Ayala Land and Chairman of Cebu Holdings, Inc. “However, the expansion that involves the investment share of Ayala Land Premier (ALP), will broaden the basic intent of its masterplan.”

Presenting a new living concept that will mark the beginning of sophisticatedly modern and integrated living within the premier shopping, dining and entertainment destination itself, ALI through Ayala Land Premier expands its footprint in the region through Park Point Residences. The 38-storey residential tower is the first of its kind in ALP’s residential portfolio in the region, as it is the first living space that will rise on top of the mall’s soon-to-be-developed wing, which will house a new Rustan’s department store and the expanded Rustan’s Supermarket.

“Given its location, future residents will experience sophistication and convenience at the same time, as Park Point Residences will offer private access to the soon-to-rise destinations in Ayala Center Cebu. While the idea of living a sophisticated lifestyle is not new to Cebuanos, the newest residential development will further the experience through replicating globally designed lifestyles in major cities worldwide, as Park Point Residences will be set right at the heart of an exciting urban enclave,” shares Jose Juan Jugo, head of Ayala Land Premier.

Furthermore, Park Point Residences recognizes the luxury of space in a thriving and dynamic district like CBP, hence, each unit will be furnished to offer soothing and refreshing spaces above the din of the bustling metropolis. With a total of 255 one- to three-bedroom units, the iconic residential tower will offer a vast view of Cebu’s vibrant cityscape, as well as the expansive sea that borders the city. And with the breadth of casual and fine dining and premium retail outlets right outside the property, urban achievers who keep their lives aligned with the city’s sophistication and fast-paced environs will find a home complementing their aspirations in Park Point Residences.

A Thriving Cityscape

To date, this isn’t the first time that ALP introduced a pioneering living concept in Cebu, as it brought 1016 Residences in 2010. The said residential tower, which is set to be turned over third quarter of 2014, aims to bring a country-club living experience to its future residents, as it will offer direct access to City Sports Club of Cebu.

“Most of the thriving cities across the globe demonstrate or envision offering a lifestyle that is defined by expediency and refinement, coupled with options that allow urbanites to breathe and relax despite the fast-paced setting. That is basically what the expansion of Ayala Center Cebu and the rise of Park Point Residences will replicate in the coming years—a pensively masterplanned urban center and residential enclave that will reinforce the innate sophistication and urban convenience of Cebu,” says Jugo.

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