The Aboitiz Group, one of the country's biggest conglomerates and a long-term investor in Cebu, will join this year's celebration of the Earth Hour on March 23 at the Plaza Independencia, Cebu.
The Earth Hour is a worldwide event, organized in 2007 by the World Wildlife Fund (WWF) to encourage households and businesses to switch off their lights for one hour to raise awareness about the need to take action on climate change.
In 2012, WWF launched its "I Will If You Will" campaign, with the intent of engaging its growing global community to go beyond the hour and thru the digital community, inspire people from all corners of the globe to take sustainability actions and share their commitment to the environment.
This campaign spread to more than 50 countries, generating momentum behind Earth Hour's push to be an ongoing movement for change.
The Aboitiz group’s participation in Earth Hour is the group's manifestation of its strong commitment to sustainability and called on the Earth Hour community to go beyond the one hour.
Tonight, join Aboitiz Group participate the global movement for a better future, swicth off your lights, go beyond the hour.
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