HP Helps Channel Partners Expand Revenue Opportunities with ‘Think Big’ Initiative

Hewlett-Packard (HP) recently announced a new channel initiative that will stimulate growth and expand revenue opportunities for channel partners in Asia Pacific and Japan. The new ‘Think Big’ Initiative is a joint investment program that provides qualified distributors with access to HP training, demonstration centers, sales and marketing support to pursue growth markets and win more business across storage, servers and networking.

 

To meet enterprise and SMB customer demands, channel partners need new ways to deliver solutions that help modernize infrastructures, tackle growing data and embrace emerging computing models such as cloud. The Think Big initiative allows partners to provide the support their customers need to optimize their technology infrastructures for greater business flexibility, with HP’s backing.

 

It's Christmas at Marco Polo Cebu

Cebu City's one and only five-star hotel, Marco Polo Plaza Cebu just lighted its Christmas Tree named Tree of Hope and you're invited to pin more Christmas balls to it.

Share good tidings to our brothers and sisters of GMA Kapuso Foundation. Buy a Christmas ball for only Php200.00 at the lobby of the hotel, write a note and pin it to the tree.

Watch the giant Tree of Hope gleam with your heart in it. Merry Christmas everyone!

Event Photoghraphers Cebu

The Event Photographers Cebu (EPC) is a group of freelance photographers and videographers that specializes in event coverage. Founded in 2010, the team is composed of young professionals that cater to weddings, debuts, corporate functions, concerts, pageants, portfolio photo shoots, food and product photo shoots and many others.

EPC is composed of 11 people with differet areas of specialty. Individually, each member has mastered a certain field in photography that complements event coverage needs. These specialized areas, plus access to the latest competitive gears and equipments have provided the skills and qualifications that make the Event Photographer Society perfect for any event.

A More Beautiful Flawless Cebu Ready To Serve

The country's leading clinic for face,m body and aesthetic services just ,marked another milestone as Flawless unveils its new look to residents of the Queen City of the South.

 

Five years after it debuted, Flawless Cebu, underwent a major make over to sport the chain's modern and style-forward look. All these in the name of improving the experience and quality of service it offers to Cebuanos.

Pink October 2012

There are so many things happening on the month of October. It's probably the busiest of all months. Aside from International Columbus Day and International Teacher's Day, Breast Cancer Awareness gets a share of the month's spotlight.

Pink October is all about caring, helping and loving. It's about joining in the fight against the dreaded breast cancer which can kill millions of women.

Parkmall Celebrates Month-long 4th Year Anniversary

October is a very exciting month for Parkmall Cebu as there lies the day where it first opened its doors to Cebuanos four years ago. In line with the anniversary, a month jam-packed with exciting events and mall improvements are carried out for mall-goers to enjoy. 

Speaking personally, Parkmall Cebu is my favorite mall in the province. I like just about everything about it. Topping the list of reasons is its uniqueness. It is the park with a mall, not a mall with a park. Having said that, it is full of environmental activities and events whether on days with events or not.

Samsung CLP-365 Printer

Samsung Electronics Philippines Corporation (SEPCO), a leader in digital media and digital convergence technologies, today unveiled the new compact CLP-365 series printer, boasting leading edge technology combined with superior performance for optimum productivity with a minimum footprint. 

 

The device pioneers a unique approach to printer construction, conceived by the Samsung Design Team, which separates the printer interface from the system unit for exceptional convenience and management. Specifically engineered to meet the needs of individuals and small offices, the CLP-365 is the most advanced personal solution - offering customers a high-end quality printing experience in a compact, low maintenance device, straight out of the box:

Samsung Wireless Audio with Dock

Samsung gives another treat for music lovers and smart phone users. An all new flavor of sound joins its family of wireless audio with dock.

Enjoy sound as crisp as it is heard live. Plus, what's great about all of these docks is that they are all compatible with Samsung Galaxy S2, Galaxy S3, Galaxy Note, Galaxy Player, iPhone, iPod and Ipad.

Globe Network Transformation is Half Complete

Globe Telecom announced that its network transformation program is halfway completed, with nationwide cellsite change-out set to finish by first quarter of 2013.

 Providing key updates on its network transformation program, Globe Telecom President and CEO Ernest Cu described the company’s massive modernization effort as “different” in many ways from a traditional transformation that other networks go through. 

“Others mask modernization with simply a business-as-usual change-out of old equipment. At Globe, our transformation is very different because it is indeed building a brand new network covering core elements, transmission, and access equipment,” he confirmed. 

Pistahang Cebuana 2012

Last September 14, 2012, Cebuana Lhuillier gave back to its loyal Cebuano customers through a mini concert coined as Pistahang Cebuana: Libreng Pasasalamat Concert.

The event was a celebration of the 25 years of quality service by Cebuana Lhullier in the country. Music icons from Manila namely Sarah Geronimo, Mark Bautista and Erik Santos and popular dance group, G-Force showcased stunning performances to the audience. Games, raffles and other performances by locals were presented. It was one night Cebuana Lhullier customers will definitely not forget.

Zee Fashion Finds

Zee Lifestyle magazine celebrates its September Issue with Zee Fashion Forward, a series of events all centered on fashionable pursuits.

First in the line-up of events is Zee Fashion Finds. It was held at the Rizal Library Ballroom last September 5 and 6.

Branded pieces from some of the most fashionable personalities in Cebu went on sale. Clothes, sunglasses, signature handbags and shoes from various eras gave shoppers the chance to breathe new life into old favorites.

Part of the proceeds from the two-day sale was donated to the Rizal Library, the Beautiful Cebu Movement Foundation and other charities, making retail therapy an indulgence not so guilty.

The two-day event was made possible by Tresemme and Samsung.

Stay tuned for the next Zee Fashion Finds!

One Pacific Residence

Mactan Newtown launched it's newest establishment, One Pacific Residence last August 16, 2012. It was as grand as the developemnt is and is expected to be grandier when it rises.

One Pacific Residence offers almost everything you want and need in modern living. It makes coming home a pleasure.

Shell Launches New Generation of Performance Fuels in Cebu

Shell launches its latest generation of premium performance fuels namely Shell V-Power Nitro+ Gasoline, Shell V-Power Nitro+ Racing and Shell V-Power Nitro + Diesel.  The new premium performance fuels, which will directly replace the Shell V-Power fuels and Shell Super Premium at no extra cost,is now available in all Shell stations in Cebu. 

New Shell V-Power Nitro+ fuels are formulated to help improve engine performance and deliver more power and responsiveness compared to Shell Standard fuels. The fuels are designed to start acting instantly in your engine.

Jump Experience Center Cebu Opens

Cebuanos are taking a leap toward the future of technology as our province now plays host to PLDT and Smart Communications, Inc.’s interactive tech hub, Jump Experience Center.

Jump, located at the second level of SM City Cebu, lets people from all walks of life experience the latest products and services of the country's undisputed leaders of telecommunications.

Costabella Tropical Beach Hotel

Everyone needs a break once in a while and Costabella Tropical Beach Hotel will ensure that you and your family will have a grand time during your brief stay with them. Experience their Tropical Pleasures Treat.

Intimate and elegant, every detail is tastefully designed for comfort and convenience. A variety of amenities to meet every purpose, all imparting elements of Costabella's tropical charm.  Costabella beckons you to visit and relax amidst the splendid surroundings that a beach hotel can offer.

Visit Costabella Tropical Beach Hotel

Tucked away in the charming island of Mactan in Cebu is the tropical hideaway of Costabella, a luxury beach resort awarded by the Philippine Department of Tourism with the highest resort classification.

As the name suggests, Costabella provides travelers and guests with the perfect setting to admire Mactan’s enchanting coastline. This tropical retreat is truly a dream destination for honeymoons and weddings. In addition to the ballroom, the hotel has the spacious LaTerraza; an outdoor venue ideal for private functions and company picnics as well as seven conference suites for corporate and business meetings.

Park Point Residences

Business hubs across the globe are no longer solely identified by office buildings and commercial zones, as they are now rising as city centers that also thrive with clusters of leisure and residential developments.

This urban ideal is being mirrored by Ayala Land Inc. (ALI), as evidenced by the regional prominence of two of the most iconic business centers—Makati and Bonifacio Global City. These districts, where ALI aggressively pours its efforts, banner thoughtfully laid-out business, commercial, leisure and residential developments, coupled with open spaces and lush parks. Such endeavors arguably heighten their cityscape just like the vibrant environs of world-renowned cities like Hong Kong, Singapore, New York and London.

Mutya Ng Pilipinas 2012 Swimsuit Competition

The 2012 Mutya ng Pilipinas Swimsuit Competition was held last July 20, 2012 at Imperial Palace Waterpark Resort and Spa.

Thirty official candidates flaunted their sexy bodies as they wore designer swim wears. Candidate number 25, Rizzini Alexis Gomez bagged two major awards that night- Best in Swimsuit and Mutya ng Imperial Palace.

The Persimmon Studios

Now, the convenience of urban village living can easily be yours! The Persimmon, the first urban lifestyle community at the heart of Cebu, once again welcomes its future Vecinos to a refreshing, professionally furnished units as it introduces The Persimmon Studios.

Experience a hassle-free move in and find leisure in a fully functional commercial area just right down where you live.

CEBU: The New Frontier For BPO

Metro Manila has long served as the home of the increasingly vibrant business process outsourcing industry. A report by Colliers International last year said that in 2011 alone, BPO companies occupied about 40 percent of the 5.7 million square meters of office space in the metro. Today, with the intention of expanding the reach and scope of their operations, BPO firms are eyeing areas outside the National Capital Region. Cebu, set in the Visayas, the Philippines' geographical heart, is emerging as one of the most preferred locations.

As the pioneering developer of BPO offices in the country, Megaworld is growing its inventory strategically and in the direction where the market is headed. Its new cyber park in Mactan, Cebu, features the recently completed One World Center, Megaworld's five-level flagship office building offering more than 6,000 square meters of space. The nearly 6,500-square-meter Two World Center, meanwhile, is under way. In the pipeline are Eight Newtown Boulevard, Pacific Garden Tower and Pacific World Tower, which all host BPO offices.

3rd Generation Intel Core Processors Bring Exciting New Experiences and Fun to the PC

Cebu City, Philippines, June 29, 2012 – Intel Philippines marketing manager Randy Kanapi yesterday introduced the quad-core 3rd generation Intel Core processor family, which delivers dramatic visual and performance computing gains for gamers, media enthusiasts and mainstream users alike, during a keynote address at the Intel Ivy Bridge launch in Cebu. Available now in powerful, high-end desktop, laptop and sleek all-in-one (AIO) designs, the new processors are the first chips in the world made using Intel’s 22-nanometer (nm) 3-D tri-Gate transistor technology.

With as much as 20 percent microprocessor performance improvements and new technologies to speed the flow of data to and from the chips, the new processors further extend Intel’s overall performance leadership. All the things people love to do on their PCs — from creating and editing videos and photos, surfing the Web, watching HD movies or playing mainstream games — are now quicker, crisper and more life-like.

MEGAWORLD: The Philippines’ No. 1 Residential Condo Developer and BPO Developer and Landlord

Megaworld Corporation emerged as The Philippines' No.1 residential condominium developer from 2000 to 2011 —over a decade—in a study conducted recently by CB Richard Ellis. According to the firm, Megaworld cornered a 16 percent share of the market, rolling out more than 40,000 residential units with a total aggregate saleable area of about 1.9 million square meters.

The CB Richard Ellis study is supported by a report released earlier by Colliers International citing Megaworld as the No.1 residential developer from 2010 to 2016, based on the number of residential units completed and their saleable area. The figures solidify Megaworld's continued leadership in the tightly contested condominium market.

Globe Telecom to hold 1st Media Excellence Awards in Cebu

Leading telecommunications company Globe Telecom is set to hold its first Media Excellence Awards in Cebu to provide an opportunity and venue for print and broadcast journalists as well as bloggers to be recognized in their fields of work.

Search period is from September 2011 to July 2012, with the deadline for submission of entries on July 31, 2012. Screening period is from August 1-31, 2012 while awarding of winners is on September 21, 2012.

Small-town Locals to Build “Courts of Inspiration” around Visayas & Mindanao

Quick, name one Filipino adult who has never set foot on a basketball court in his entire life. Impossible, isn’t it? 

For a game that favors relatively tall people, it’s rather impressive how basketball has permeated Filipino culture. To this day, it is the nation’s most popular sport. Here, the passion is so great that you’d see people play it while wearing slippers, sandals, or sometimes, even barefoot. But nothing reinstates this fact better than the presence of basketball hoops everywhere—on the sides of buildings, in front of sari-sari stores, even in the middle of the street.

Globe and Blackberry Brings Nicki Minaj To Manila

Mark your calendars and be part of the biggest concert party this year as Globe Telecom, the leader in postpaid, and Research In Motion (RIM), the company behind BlackBerry®, mount another first by bringing international rapper and songwriter Nicki Minaj to Manila for a ‘one night-only’ concert at the SM Mall of Asia Arena on July 11, 2012, the only Southeast Asian leg of her Pink Friday Tour.

Get up close and live with the global music icon that is Nicki Minaj who has captivated millions of fans across the globe with her hit song ‘Super Bass' for free when you purchase a new BlackBerry® Curve™ 9220 or BlackBerry® Curve™ 9320 smartphone from Globe with a Globe My Super Plan, a portfolio of the most flexible and customizable postpaid plans that allow customers to design their postpaid service plan based on their choice of consumable monthly amounts, freebies, and add-ons.

Colours Digital Foto Turns 25

2012 is an exciting year for Colours Digital Foto as they will be celebrating 25 years of quality services and products coined as 'Trailblazing at 25'.

The anniversary comes with great deals and events to look forward to.

Bohol Wakefest 2012 In Photos

Bohol Wakefest 2012 was a blast! Before I'll start photobombing, let me just greet Congratulations to all the winners!

For those of you who missed the event, here's a round up of Bohol Wakefest 2012 in photos. Please be mindful that all photos posted below are ©2012 Mary Angeli Bas. Enjoy!

June 2012 Movie Releases

Boy! Am I so excited to tell you about the movies that'll be coming out in theatres soon!

Joe Jonas Visits Ayala Center Cebu: Pictures and Videos

Alright JoBro fans, I know you couldn't get enough with Kevin, Joe and Nick Jonas so here's a little something for you. As many of you may know, Joe Jonas visited the Ayala Malls here in the country for Style Origin.

I made a video clip during his show at the Ayala Center Cebu last May 27, 2012. It's complete! All three songs, whole interview & the meet and greet portion. Enjoy!

Joe Jonas For Ayala Malls Style Origin

Fall in love with the captivating charm of one of the Jonas Brothers who makes it happen as Ayala Malls not just bring in talents from beauty and fashion but also in music.

Ayala Malls Style Origin, together with Tiger 22 and The Philippine Star, bring you Joe Jonas at the Ayala Center Cebu on May 27, 3pm at the Activity Center. Hang out with the pop star for a candid, MTV-style interview as Joe Jonas talks about music and being a style icon. Get synced with the fast life and listen to the soundtrack of Joe Jonas as he performs his famous guitar riffs and solo hits such as “See No More, "FastLife," and, ”Just In Time”. His new album, and the videos for its first two singles, are a clear stab at breaking Joe from the teen-idol mold and out into the mainstream. 

Diamond Suites and Residences

The Diamond Suites & Residences is a new business hotel in the Queen City of the South. It is centrally located in the city’s premier business district, a short walk from Ayala Center Cebu.

The Diamond offers 102 well-appointed guestrooms, three mid-sized function rooms and an all day dining restaurant. For the business traveler, room amenities include complimentary WiFi, LCD television, in-room safe and hot & cold shower. These, coupled with the guarantee of genuine care and reliable service, make the Diamond Suites & Residences your home in Cebu.

Amnezia Superclub

Amnezia Bar Resto is the newest and biggest of its concept in Cebu and perhaps in the whole country outside Metro Manila.

The target market is the young professional with disposable income and yearning for weekend even midweek parties and gigs that help them cope with work pressures or just to have a good time and bond with their friends, colleagues and families. The f & b prices will be comparable to most established bars and restos but the offerings will be superior.

HAPPY MOTHER'S DAY!

To every mother in the world, if you want to include martians, then okay, in the universe..

I know that this is a cliche but it's true and I wanna say it. Things wouldn't be the same in this world, I mean, universe if it weren't for you guys! Thank you so much for every single thing you did for us. Enjoy your day while it still lasts because tomorrow is a different one and I'm going to continue watching DVDs the whole day tomorrow. Today is just a sort of break in honor of YOU. No, really kidding. Thanks mom for eevveerrryyythhhiinngg!!! All the best!

Bohol Wakefest 2012

Bohol Wakefest 2012 is a very first of its kind wakeboarding event to be held on May 25-June 25, 2012, in the beautiful Pandanon Island in Bohol, wherein Boholanos and tourists alike can expect to experience the thrill and fun brought by the sport.

The best-selling two-tower cable park system in the world - Sesitec System 2.0, will be installed in the island, giving wakeboarders and spectators a blast as beach lifestyle and watersports are combined in a magnificent white sand island.

HTC One Series Unveiled

HTC, a global designer of smartphones, unveiled its new HTC One series of smartphones. These gadgets represent HTC’s most premium mobile experience with a new level of iconic design and amazing camera and authentic sound experience. These new phones are sure to meet the standards of even the most discerning smartphone users in the Philippines.

“The best moments in life are captured with a photo or remembered by a song, so it was key for the HTC One series to improve these emotional experiences with an amazing camera and authentic sound experience,” said Lennard Hoornik, president of HTC South Asia Pacific.  “We are very focused on creating a camera and audio experience Filipinos will love and use often and we believe the HTC One series delivers this in a way never seen on a phone before.

HP VirtualSystem Simplifies and Speeds Virtualization Deployment

Virtualization technology has been widely adopted to consolidate servers, gain flexibility and optimize return on investment. However, virtualized environments can be difficult to plan, deploy and operate due to the proliferation of management tools, uncertain performance characteristics and unaddressed security concerns. In fact, 76 percent of IT decision makers consider reducing virtualization complexity their No. 1 priority.

To address these challenges and simplify the path to cloud computing, the new HP VirtualSystem portfolio enables clients to achieve rapid deployment, maximum performance and advanced management of their virtualized environments.

Amorita Resort's Health and Leisure Offers

Health and Leisure is a highlight of Amorita Resort's services. In-room massage is offered by therapists of Amorita who are available anytime of the day. From Swedish to Shiatzu and even to Filipino's very own Hilot, you get the relaxation you want in the comfort of your room or villa.

Pevonia Botanica delivers outstanding skin health, radiance, and rejuvenation to all skin types. Its products and in-spa treatments unite the finest natural marine and organic botanical ingredients with advanced delivery systems for maximum absorbency and truly phenomenal results.

Dagook Adventure Tour Experience Park

These days, what attract tourists are the recreation activities that are found in breathtaking sites. If you are searching for one in Bohol, it's time for you to head on to D.A.T.E. Park.

Dagook Adventure Tour Experience (D.A.T.E.) Park is a new tourism product in the province of Bohol located in Poblacion Weste, Catigbian, Bohol. It offers wholesome adventure activities like Canopy Walk, River Trekking, Carabao Cart Riding and many others.

Amorita Resort: Your Place When In Bohol

If you only have a couple of days to stay in Bohol, you have to make sure that you make each day count. You have to get the best place to stay that could offer what other lounging spots couldn't and when you are in Bohol, the right one is nothing else but Amorita Resort.

Amorita is Bohol's 'beloved' or 'little love'. It is the only resort in Bohol that is perched on top of a seaside cliff overlooking the islands of Panglao and the famed Alona beach - a feature that in itself makes it a cut above the rest.

The Difference of Your Bohol and Mine

When we speak about Bohol, what usually comes into our minds would be the old staple, the Chocolate Hills and the world's smallest primate, the Tarsier. While many tourists and a few locals frolic their minds with these two concepts (for initially putting Bohol on the tourism map) as the only best things the Island can offer, a number of people enjoy more  than those two attractions.

If somebody would ask you what Bohol could offer, you'd probably answer what I have mentioned above. You'd say, Chocolate Hills and Tarsier. Well, If somebody would ask me what Bohol could offer I wouldn't cite those names first. I would tell them adventure parks and underwater beauty.

Skechers' Running Essentials Visits Cebu

Fitness trends are growing faster than ever these days, and our friends from Skechers know the necessities for newbie runners and running enthusiasts. For us to be able to improve the way we train and prepare ourselves for the next run, Skechers brings to the public Running Essentials.

Running essentials is part of Skechers Fitness' advocacy to promote Mid-Foot Strike, proper running techniques, and a healthy lifestyle with the help of ultra marathoner Michelle Estuar and other fitness coaches and runners, covering topics such as Streching, Leg and Foot Technique, Hydration and Nutrition, and more.

Now Open: Shopwise Cebu

Malls are sprouting fast in Metro Cebu due to public needs. A lot of stores are opening but only a few sell really low cost products. This is why we are very happy that Shopwise has come to Cebu.

Shopwise Cebu is owned and operated by Rustan Supercenters, Inc. (RSCI), a member of the Rustan Group of Companies, which also runs the Rustan's chain of supermarkets. Shopwise Cebu is located along N. Bacalso Avenue, Basak San Nicolas, Cebu City and is open daily from 8:00 a.m. – 10 p.m. The Cebu branch is Shopwise’s second branch outside Manila and its first branch outside the National Capital Region. It is the 10^th branch to date.

CBSi @ 4

Cebu Bloggers Society Incorporated (CBSi) has grown from seed to tree so fast. Look at how the years have zipped by! It was four years ago when it started but it seems like it was just four days ago. That's just the feeling you get when one enjoys great company.

On the night of February 11, 2012, the members of the most organized blogging organization in the Philippines will gather in celebration of their four years of unity in the name of blog, bloggers and blogging. Having the theme "It's More Fun in CBSi", the anniversary will highlight the fun moments that they had. Plus they will have games and give-away givings to all the attendees.

Cinema One Originals Digital Film Festival

Tonight is the premiere night of Cinema One Originals Digital Film Festival in Cebu. You are invited to join the event at SM Cinema Cebu, Cinema 3.

Excitement is in the air as this is the first time for Cinema One to put the festival's films in a package and bring it outside Manila.

February 2012 Movie Releases

We are now riding on the month of love. For that, expect the movies to be filled with love birds and of course- love films. There are so many movies for you and your partner to watch on Valentines Day.

If you think you'll be having a cold month, don't worry- the theater has also something for you. Some of the 2011 adventure movies are aired in 3D format. 

SM City Cebu

SM City Cebu is a four-level complex featuring eight cinemas with a total seating capacity of 8,848, a food court, a fully computerized bowling center, 8,000-square meter amusement center, and a 2,000-square meter trade hall. Prior to the addition of the Northwing, it had a car park capacity of 1,629.

Ramon Aboitiz Foundation

Ramon Aboitiz Foundation (RAFI) is a non-stock, non-profit organization established in 1966 by its founder Don Ramon Aboitiz.  It is accredited by the PCNC and a member of the FA.

Its vision, in its 44 years of existence in development work in the Visayas and Mindanao, has consistently been "Touching People, Shaping the Future." It has worked towards elevating lives though a comprehensive approach that champions best practices in community development.

Bounce Forward as You Push Off with Skechers ProSpeed SRR

Running has become a national pastime in the Philippines. Weekend warriors who used to jog around Greenhills and then find themselves in surrounding coffee shops after their run, now find themselves in the streets of Bonifacio Global City or the paved roads around Mall of Asia in sponsored Sunday runs.

As more and more people take to the streets to pound the pavement, there emerged a resurgence of interest in the right footwear to use as you see people in these runs wearing a variety of shoes from normal street rubber shoes to technical running shoes that offer a myriad of benefits.

TV5 Celebrates with Cebuanos in “Sugod mga Kapatid Sa Sinulog 2012”

TV5 and its sports and news platforms—sports channel AKTV and 24/7 news channel Aksyon TV—join Cebuanos in celebrating one of the country’s grandest and most colorful religious events, the Sinulog Festival, happening in the whole province of Cebu simultaneously this week.

The Kapatid Network and its affiliate platforms roll out week-long activities to make the festivity even more meaningful to the Cebuanos via “Sugod mga Kapatid sa Sinulog 2012,” kicking off with the participation of United Football League (UFL) at the 2nd Cebu Sports Commission Football Championships that happened last weekend (January 7 to 8). UFL players such as Mark Hartmann, Misagh Bahadoran, Jose Paolo Pascual, Nestorio Margase and Lexton Moy were warmly received by Cebuano football fans during the event at San Roque and USC football fields. (The UFL series of games starts on Saturday, January 14, on AKTV on IBC)

Ayala Center Cebu Sinulog 2012 Events

People from all walks of life come to Cebu, Philippines to celebrate one of the best festivals in the world, Sinulog.

It's the time of the year again where we pay homage to the Holy Child who keeps on guiding and strengthening Cebu and its people.